Product Design · 2026

Diagnosis
before design.

Product designer at an industrial manufacturer in Milwaukee.

Currently ACRO Automation Systems
Product Design · UX
Experience
Commercial · B2B · Marketing
Selected work
01
Lead Designer Figma Framer

Redesigning a legacy brand for modern customers

ACRO's website had grown to 29 deeply nested pages of outdated content that buried a 90-year manufacturing reputation. Customers couldn't find what they needed. Condensing to 17 pages increased dwell time by 28% and drove a 1.4x lift in CRM inquiries.

Result: +28% dwell time · 1.4× CRM inquiries

View case study →

Two more cases in progress.

Thinking

Always in over my head. Intentionally.

At my core I'm an optimizer. I see something that could be better and I just go do it. That drive, stacked on top of everything I've taught myself along the way, is what pushed me toward product design. It's not just the interface or just the flow. It's the whole thing.

Education University of Wisconsin-Milwaukee
BA of Fine Arts - Digital Communication and Design
Based Milwaukee ·
Remote-open
Capabilities
UX Research
User interviews, usability testing, synthesizing findings into decisions teams can act on.
Interaction Design
Flows, prototypes, states. Making complex interactions feel obvious.
Visual Design
Hierarchy, typography, detail. Design that communicates before it decorates.
Design Systems
Components, tokens, documentation. Building for consistency at scale.
Figma
Auto-layout, variables, prototyping, handoff. Full workflow.
Cross-functional
Working directly with engineers and PMs. Designing in the gap between brief and build.
Contact

Open to
the right
opportunity.